A Guide To Creating Visually Appealing Content:
"The Spellbinding Potion"

"The Spellbinding Potion" {in essence}, is a guide that explaining the basic understanding on how the human eye receives and process information in a more relaxed and pleasing way. Basically, so your content is more liked. As simple as that.

Attract + Enchant + Delight

Your People


I know this is something I’ve been instinctively putting into practice since the 6th grade

{okay okay, perhaps a-less-polished-but-at-the-core inspired by *smiles*}

When I figured I could make tiny handmade “box-cards” with gifts hiding inside for my friends—before my 12 yr old self could even understand, what I was actually doing…

I’ve been doing the same with every piece I’ve created since then; whether that means decorating my dining table to have guests over, making sure every website I design feels personal to every user that visits them, or creating a post for Instagram.

And what was that something you ask?

Something I jokingly call: “The Spellbinding Potion”; *grins*

I could go on and on about all the fancy technicalities but I’ll save you the hassle and give you what is going to serve you the best: Each time I need to create pretty much anything —aesthetically balanced, pleasing and on point— I come up with the following 3 elements:


The Spellbinding Potion

is formed by the following elements:

Let me unpack that a bit:


"The Spellbinding Potion"


The Star:

Like in any story...

Define/choose a main character, the center of attention, the Leading Lady. The sweet “honey” made to attract hungry eyes. 

Example: In this case my visual element, “The Star”, is a graphic of the moon. 


The Supporting Flair:

"Supporting" as a character in...

Your favorite story! Like Tinker Bell is for Peter Pan. Like the Mad Hatter is for Alice. Visually I choose elements whose only purpose is to use their presence, to help “The Star” shine.

Example: In this case my visual “Supporting Flair Element” are these sparkles. 


And what I like to call “Magic Dust”:

Which is basically: you...

Your unique take and any element{s} that you’ll need to bring your unique vision to life to help tie everything together

Example: In this case my “Magic Dust” are these particles + whatever else I need to make it ‘mine’.

The End!

Put them all together and—Huzzah!

You got "The Spellbinding Potion"

I mean, look at how I took all the basic elements {the examples mentioned above} and made them totally my own; do I need to say more?

pro tip:

Always start with the end

Personally I like to start by defining what the “end”/ the goal/ the why / the purpose of creating any composition even is, because if I do: I can reverse engineer to the beginningvoilà! everything is easier.

Final Thoughts

Think of “The Spellbinding Potion” as a book

I like to think of every creative piece I’m making as a closed book waiting to be opened… They are waiting for the right person to come, open it and explore “their pages”, having such a memorable experience that inevitable will make them… fall in love with it. I’m making an emphasis on “right person” because as we know, not every book is for everyone.

“At the end of the day people won't remember what you said or did, they will remember how you made them feel.”
~Maya Angelou

Did something speak to your creative soul?

Can't wait for you to read Part 2; how to apply “The Spellbinding Potion” to your Instagram Stories—see you there!

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